Listen
The people living the problem are rarely heard. I start with them... and with what nobody says in the meeting.
Thiago Lourenço Martins · Forward Deployed AI Strategist
Tools change.Knowing what to solvedoesn't.
Solving business problems since before AI. Now, faster.
I find the problem that costs your operation the most money and put a working solution in place to fix it for good.
Everyone has AI now. What's missing is knowing what to solve.
Most companies don't lack tools. They lose money because nobody has looked inside the operation to see where it's leaking.
My methodology
Understand
The process on paper isn't what actually happens. Money leaks through the real one... where nobody's looking.
80/20
Not every problem deserves a fix right now. I find the few that cost the most... and start there.
MVP
No year-long projects nobody uses. In weeks, it's running in the team's daily work.
Scale
A tool the team abandons solves nothing. I stay until it's routine... then move on to the next problem.
My lens
See how I think through a problem:
Pick a scenario. Watch everyday chaos become a plan: the problems, the few that cost the most, the fix, the result.
Illustrative example
What happens today
What I put in place
Results
Numbers from real operations. Not slide decks.
15+
AI SDR projects I deployed for clients, wired into their CRM and reps' calendars
5 → 2
SDRs on the pre-sales team in some client operations (−60%)
40–50
clients at once in the unit I ran, with a team of 15–20
R$ 1.5M
in monthly ad spend under my management, in Brazilian reais (R$ 1–1.5M; peaks of R$ 3–4M)
57
client pages and reports shipped through a deployer I built (auto domain + HTTPS)
9
network awards in nearly 12 years managing an education franchise unit
2010–2022
Damásio Educacional
A national network of prep courses for Brazil's Bar exam and civil-service exams.
I rose from administrative manager to strategic marketing manager of the Joinville unit: ~400 students and ~R$ 300k/month. 9 network awards, including 6 Franchise Excellence Seals in a row (2015–2020), Missão Damásio 2016, Tropa de Elite 2019 and Social Media & Marketing Highlight 2013.
2023–2026
V4 Company
One of Brazil's largest marketing advisory firms.
I was an executive partner at one of its units: 40–50 clients at a time, R$ 1–1.5M/month in managed ad spend (peaks of R$ 3–4M), a team of 15 to 20 and more than 15 AI SDR projects deployed. Best squad in cohort 6.
Journey
Solving business problems since before AI.
Fortaleza · Law
I practiced law for small businesses... and learned a business problem is almost never just legal.
Joinville · Education
From administrative manager to marketing and sales manager of an education franchise. ~400 students, ~R$ 300k/month and 9 network awards.
Consulting
Marketing and planning consulting for small and mid-sized businesses.
Mentor and speaker
JEDI mentor (Join.Valle and Sebrae), 8th and 9th cohorts · speaker at ACIJ and AJORPEME · member of the Joinville Bar (OAB) Legal Marketing and Digital Law committees.
Marketing advisory
Executive partner of a unit with 40–50 clients. That's where I brought AI into my clients' sales funnels.
LouMart Lab
My lab... where problems become working systems.
LouMart Lab
The lab. Honestly labeled.
LIVE
This website
Spec'd by me, built with coding agents.
IN USE
24/7 personal agent ecosystem
The engine behind the projects below: agents working for me around the clock, with human review.
IN USE
Client Group Radar
A health dashboard for client group chats: unanswered messages, sentiment, risk.
IN USE
Shopping desk
Full price sweeps and product and service reviews, including local services.
IN USE
Personal finance tracking
A photo of a receipt becomes an entry, a category and a monthly view.
IN USE
Career compass
Market scanning, openings and weekly direction for my career.
IN USE
Self-knowledge sessions
Guided reflection sessions that keep me honest about where I'm going.
IN USE
Spiritual guidance
Daily readings and reflection for my faith.
IN USE
Formula 1 companion
Race weekends, results and analysis for a passion of mine.
IN USE
LouSmart Sound
AI voice dictation for macOS, iPad, iPhone and Chrome.
IN USE
Server operations and guardrails
Automated health checks and alerts. Agents run with group permissions, queues and human review.
CLOSED
Page deployer
Pages and reports with automatic domain and HTTPS: 57 releases for clients.
CLOSED
AI Radar
Automated daily news. Ran for months in 2026.
CLOSED
Automated study
Books and documents turned into podcasts, summaries and mind maps (RAG + MCP).
PROTOTYPE
Passive CRM and legal assistant
For clinics and for law firms. Not launched.
I write the spec. Coding agents build it. And I search before I build... much of what a company needs already exists.
Who I am
From Brazil's Northeast. Based in Joinville.
I was born in Fortaleza and have lived in Joinville for more than 15 years. What drives me is helping people solve what gets in the way of their work... technology just made me faster at it. My faith in God has been with me through every turn. I'm passionate about Formula 1. And yes... I root for Fortaleza, the soccer club.
Law degree (UNIFOR) · Two Ibmec MBAs: Management; Marketing, Branding & Digital ConsumerPortuguese (native) · English (fluent) · Spanish (professional)
Behind the scenes
I built this site.
I wrote the spec and built it with coding agents. Images and video: AI, from real photos. Same process I bring to companies... understand what needs solving, then build fast.
- 01Spec
- 02Build
- 03Images & video
- 04Live
Need a site, a landing page or an internal tool like this? I build those too.
AI builds.
I know what to build.
Got a problem that's costing you? Tell me.
Let's talkOpen to remote roles and projects, on US hours.